Business Archives - Scott Greenberg Motivational Speaker

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    Following the franchise playbook is a great step toward success. But as a motivational franchise keynote speaker, I can fill you in on the rest of the story. Let’s take an example: Anna and Bob both run restaurants in the same quick-service franchise. When they met at training six years earlier, they learned...
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One thing I’ve realized as a motivational franchise speaker is that just because a business isn’t real, doesn’t mean it can’t inspire. Without the burden of actually having to make money with their fictional franchise concepts, Hollywood has brought to the public a number of memorable brands offering all kinds of insight. Let’s take a...
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Before I was a motivational franchise speaker, I was a franchisor and when my son’s preschool was about to go under, I immediately hired his teacher to manage my Edible Arrangements franchise. Jennifer actually had experience running a flower shop prior to becoming an educator and I saw how well she ran my son’s class. I...
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As a motivational franchise keynote speaker, I’ve noticed that when unemployment increases… so does interest in franchising. Not having a job opens people to new opportunities. For some, it’s easier to pursue their dreams when there’s nothing holding them back, including a stable job. That seems to be the case now after COVID-19 has dramatically...
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During my event preparation as a motivational franchise keynote speaker, I always interview franchisees from the brand I’ll be addressing. Over the years I’ve met a lot. I ask the best ones why they’re successful. I see who they are and what they do. Then I talk to the struggling franchisees and ask them what...
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How to avoid owner entitlement with younger employees Before I became an employee hiring and retention speaker, my first real job at age 13 was working at our family ice cream store in San Diego’s popular Seaport Village. The store was run by my grandfather, who learned how to lead people serving in the U.S....
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Aristotle’s three modes of persuasion are useful for attracting new talent As a hiring and retention speaker, the biggest topic my clients are asking for right now is anything related to attracting, finding and retaining employees. I explain that the first rule of attraction is being attractive — creating a work environment that not only...
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It all starts with the one factor that is completely within your control. Companies are scrambling to staff up their businesses. Many are throwing money at the problem by offering higher starting salaries, and in some cases cash just for applying. Many I’ve been talking to use the word “desperate” to describe how they feel....
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[Video excerpt from Scott’s customer experience keynote] Bouncing Back from a Dining Debacle As a customer experience keynote speaker, I know that every business organization makes mistakes. It’s how you respond to those mistakes that demonstrates your commitment to your customer. This past Thanksgiving, I had the worst dining experience of my life. I also...
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      “So, how’s business?” I was interviewing a franchise owner prior to my keynote for his brand and inquired about how things were going. “Well, you know how they say most new businesses close within the first year? It’s been 18 months and we’re still here!” He had no idea how he was...
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What Franchise Magazine just published my article entitled “The Three Characteristics of Wealthy Franchisees” (in Volume 16, Issue 6). In the piece I discuss the three common traits I observed among the successful franchisees (whom I call “wealthy franchisees”) I interviewed for my book. Here’s what I noticed: Wealthy Franchisees keep a clear head. Wealthy franchisees...
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Just interviewed on the Enterprise Podcast Network to talk about franchise success and my new book, The Wealthy Franchisee. Host Eric Dye I discussed: The definition of a “wealthy franchisee” The most common myths about why top franchisees are succeed The most common problems I see among franchise business owners What makes top franchisees different...
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Scott Greenberg Motivational Speaker