Meet Scott Greenberg, Keynote Speaker, Author and Franchise Expert
Empowering Leaders and Organizations
Scott’s journey into understanding the intricacies of business leadership began with his hands-on experience as former multi-unit franchise owner and operator for Edible Arrangements. His tenure there was marked by groundbreaking success, garnering high sales rankings, stellar online reviews, and awards for Best Customer Service and Manager of the Year out of over 1,000 locations. It was here that Scott learned the critical importance of an owner’s mindset, emotional intelligence, and leadership skills in shaping business outcomes. By infusing his operation with a carefully built team culture and extraordinary customer experience (all the while monitoring his own performance), Scott’s franchises not only achieved higher profits but also became more enjoyable, more retentive places to work. He proved that a true “people business” becomes a more profitable business.
Are you an Event Planner? Scott has resources specifically for you to help make your event a success.
Scott’s books and trainings center on a deep understanding of the human elements that impact organizational success. Helping leaders redefine how they think about the people that power their businesses and their profits, Scott’s cracked the code on what fuels a high-performance workforce. His books, articles and workshops provide an actionable blueprint for transforming the heart and soul of any business — its people.
Scott’s messages are deeply influenced by his personal experiences, including the inspiring resilience of his grandmother, a “Schindler’s List” Holocaust survivor, and his own successful battles with cancer (which he discussed in his TEDx talk). He’s a husband, parent, marathon runner (OK, he ran one marathon!), a movie lover, proud UCLA Bruin, and an aspiring guitar shredder (with an emphasis on “aspiring”). These experiences have led to a speaking style that’s relatable, humorous, and grounded in real-world insights.
A Global Voice
Scott has spoken in all 50 U.S. states and throughout the world, captivating audiences that are looking to think, lead, and serve at a higher level. His diverse client list reads like a who’s who of professional organizations, including Nike, Allstate, PrideStaff, McDonald’s, Choice Hotels, The U.S. Air Force, KFC, Cargill International, International Carwash Association, Great Clips, IHOP, Wyndham Hotels, American Rental Association, and RE/MAX, among others.
Beyond the stage, Scott is a prolific author and contributor. His books, The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Superstar and Stop the Shift Show: Turn Your Struggling Hourly Workers into a Top-Performing Team delve deep into his expertise in business success and team optimization.
Scott is a Leadership Network VIP® for Entrepreneur, and a frequent contributor to Global Franchise Magazine, QSR Magazine and Nation’s Restaurant News. His articles have been featured in CEOWORLD Magazine, The Food Institute, Chief Executive Magazine, Hotel Dive, and Modern Restaurant Management, showcasing his ongoing commitment to sharing knowledge and insights while offering valuable perspectives on current trends and strategies in the business world.
“It was evident right away that Scott was different from other speakers we had used in the past. Scott reached out to several people on our team ahead of the presentation to learn about our business, our market and most importantly about our competition. Scott challenged the conventional mindset of sales and focused our team on what really matters most…driving for peak performance and company growth. He incorporated practical examples from our everyday lives and encouraged audience participation to keep the group engaged. I believe Scott had a profound impact on all of those that heard him speak that night and would recommend him for any team seeking a fresh, modern approach to building sales and profitability.”
“Associated Luxury Hotels International recently held a high-end client event focused on mindfulness and intention with an audience of our very best customers in Southern California. We have worked with many speakers in the past and we highly recommend Scott Greenberg. He hit the mark! We were very impressed with Scott’s desire to learn more about our group and how well he customized and diversified his presentation to our audience. The execution was timely, thoughtful and was exactly what we requested. He added humor, a realness, and connection with the audience. Scott’s front end listening and learning about your objectives allows him to provide a tailored presentation to your needs. Scott was professional, unique, on point and extremely relevant. He made the audience think and many wanted more and inquired about hiring him for future events. We highly recommend Scott Greenberg and appreciate the opportunity we had to work with him.”
“Book him now! We brought Scott in to keynote our annual franchise convention. We asked him to deliver a presentation about how to create the ultimate customer experience. He did more than discuss this; he demonstrated it. He interviewed franchisees, researched our company and gave a presentation that felt completely customized. It was a perfect mix of substance and emotion (which happens to be his formula for creating memorable customer encounters).
Scott’s presentation was packed with value for our franchisees. He shared practical ideas we could immediately use. The impact has been obvious. With Scott’s help, our brand is now serving customers at an even higher level, enhancing our reputation and improving our bottom line. As speakers go, we could not have made a better investment!”
“We hired Scott because we wanted a dynamic speaker that came from the franchise world to inspire and motivate our franchisees understanding their perspective of being a small business owner, whether they operate one store or thirty stores.
The response was phenomenal! Scott was both entertaining and informational. He did a tremendous job providing insight on how to not only improve overall customer service, but also how to manage your crew more effectively. ln a post conference survey, Scott received the highest rating of the day, a 5 rating out of 5-point scale. Franchisees in particular loved Scott’s humorous delivery of the message points and that-he was “one of them” coming from a franchise background. From a management standpoint, we were very impressed that Scott took the time to learn about our brands, our franchisees and us so that he can customize his presentation to our needs. We highly recommend Scott and would hire him again!”
“Thank you for speaking at our 2022 Global Franchise Conference in San Antonio, TX. Before we had the chance to meet, I read your book, The Wealthy Franchisee, and knew you were a terrific choice as our keynote speaker. Your wealth of knowledge and invaluable advice greatly engaged our franchisees, Team Members, Board of Directors and more. As it relates specifically to franchisees, they appreciate hearing from a leader whose been in their shoes and knows the challenges they’re facing every day. Our franchisees were left feeling invigorated and inspired from your messages of teamwork, how to improve the overall guest experience and how to strive for success.
It was quickly apparent that you had done your research on our brand and tailored your presentation to suit IHOP and our franchisees. With your help, our franchisees are ready to get back in the restaurants and continue to grow their business. Thank you for motivating our audience and arming them with tools to become more profitable and drive more traffic. You were a fantastic addition to our GFC, and we’d like to express our deepest gratitude.”
“I had the great opportunity to meet Scott a few weeks ago during the SeaSpine Global Sales Meeting. If Scott’s personal story isn’t motivating enough, his ability to captivate and motivate the masses of an audience are hands down amazing. I was fortunate that the majority of my distributorship team was also in the audience, their feedback on Scott’s presentation ran parallel with mine.Often times in Sales, we can become jaded, discouraged, overconfident, etc. Scott has an ability to share a message that doesn’t just pump up a crowd, it encourages us to hit an internal refresh button and bring the humanity side back to business (spoiler alert). No doubt I will incorporate Scott’s messages into my team’s business practices immediately, starting with reading his book as a group. Looking forward to seeing the positive impact it will have on our personal and professional lives and individuals and as a team.”
Connecting with Scott
Scott invites you to explore how his unique blend of personal resilience, professional achievements, and practical strategies can help elevate your business. If you’re seeking to inspire your team, improve performance, and achieve greater success, Scott is ready to assist. Contact him today to discover the difference the right speaker can make for your next event.