Motivational Franchise Speaker & Author
Learn About Scott Greenberg
Meet Scott Greenberg: a distinguished authority in the franchise industry and the mastermind behind comprehensive brand transformations. Blending extensive industry insights into all facets of franchise leadership, Scott stands as the pivotal force for franchise brands aspiring to out-pace competition and achieve market preeminence.
Meet Scott Greenberg: a distinguished authority in the franchise industry and the mastermind behind comprehensive brand transformations. Blending extensive industry insights into all facets of franchise leadership, Scott stands as the pivotal force for franchise brands aspiring to out-pace competition and achieve market preeminence.
Scott is author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (2020) and Stop the Shift Show: Turn Your Struggling Hourly Workers into a Top-Performing Team (2024), published by Entrepreneur Press. He is also the founder of The Hourly Employee Management Systems (HEMS) online certification program, designed to cover all aspects of hiring, onboarding, managing and coaching hourly employees.
Scott’s keynote and workshop programs elevate the franchisee mindset, fostering leadership that turns solid teams into franchise powerhouses. His innovative management approach, encapsulated in the 30-Second Leadership™ tool, has redefined franchise management, boosting employee engagement and operational efficiency.
Drawing from his extensive background as an award-winning, multi-unit franchise owner celebrated for outstanding management and customer service, Scott’s insights are both practical and transformative. His keynotes and training sessions are specifically designed for franchise professionals, packed with actionable tactics that resonates with franchisees and franchisors alike.
All of Scott’s franchise programs are customized to the brand to address some common franchise performance issues:
- Failure to Follow the System: Franchisees sometimes resist corporate guidelines, believing their way is better, leading to inconsistency and operational challenges.
- Finding, Retaining & Managing Employees: Many franchisees lack the leadership skills to motivate and coach employees for high performance.
- Complacency & Lack of Drive: Once a location is profitable, some franchisees stop striving for growth, innovation, or improved customer service, leading to stagnation.
- Resistance to Change & Innovation: Many franchisees push back against new technology, operational improvements, or marketing strategies, making it difficult to evolve and stay competitive.
- Poor Operational Execution: Struggles with customer service, speed, cleanliness, and quality control negatively impact brand reputation and customer loyalty.
Testimonials
“Scott Greenberg’s presentation at our Annual Franchise Reunion was the highest rated session of the entire event (and the event was pretty darn good!). Scott was lively, funny, poignant, and credible; he spoke from experience and his unique perspective of also being a franchisee. His message challenged us and our paradigm and resonated with every person in the audience. We’re all still referring to the terminology he used and I truly believe he had an impact on everyone who heard him speak. Scott’s message of mindset overcoming fear, listening to your “inner heckler”, gratitude and time is one that should be heard by many. I would strongly recommend Scott to anyone, particularly franchise groups, to hear him speak, feel his passion and learn from his experiences.”
“It was very fitting for us to engage Scott Greenberg and his franchise-focused keynote for our annual conference, as it closely related to the aforementioned dedication to our brand. Our commitment to creating experiences fell seamlessly in line with Scott’s “NEXT-LEVEL Service” piece regarding transforming typical customer experiences into memorable ones that foster strong relationship-building.
Scott Greenberg opened our event with his high-energy, customized program on mindset, motivation, and peak performance. His Franchise Performance Formula identified the components associated with being a “NEXT-LEVEL Franchise” and the culture that drives success therein.
We found Scott’s keynote to be very impactful and inspiring; a perfect way to kick off our event and get our attendees excited! Scott did his due-diligence by connecting with several of our franchise owners to better understand our system and delivered an outstanding and applicable session accordingly. We would highly recommend Scott Greenberg and will continue to maintain a working relationship with him for future events as well as a resource for business endeavors.”
“Thank you for speaking at our 2022 Global Franchise Conference in San Antonio, TX. Before we had the chance to meet, I read your book, The Wealthy Franchisee, and knew you were a terrific choice as our keynote speaker. Your wealth of knowledge and invaluable advice greatly engaged our franchisees, Team Members, Board of Directors and more. As it relates specifically to franchisees, they appreciate hearing from a leader whose been in their shoes and knows the challenges they’re facing every day. Our franchisees were left feeling invigorated and inspired from your messages of teamwork, how to improve the overall guest experience and how to strive for success.
It was quickly apparent that you had done your research on our brand and tailored your presentation to suit IHOP and our franchisees. With your help, our franchisees are ready to get back in the restaurants and continue to grow their business. Thank you for motivating our audience and arming them with tools to become more profitable and drive more traffic. You were a fantastic addition to our GFC, and we’d like to express our deepest gratitude.”
“Scott’s delivery was perfect. We were absolutely captivated the whole time he was speaking; not an easy accomplishment with a longer presentation! He was engaging, entertaining, and inspiring. The franchisees were genuinely moved and took away a lasting message of teamwork and continually striving to excel. Aside from the fantastic presentation, Scott was a joy to work with and very responsive. He really did his homework to understand our brand. Scott was able to connect to the franchisees at a deep level and brought the kind of third-party credibility that we needed to inspire everyone. He even arrived early the day of the event to check in with me and see if we needed help setting up. Scott was an absolute ‘10 out of 10’!”
“We hired Scott because we wanted a dynamic speaker that came from the franchise world to inspire and motivate our franchisees understanding their perspective of being a small business owner, whether they operate one store or thirty stores.
The response was phenomenal! Scott was both entertaining and informational. He did a tremendous job providing insight on how to not only improve overall customer service, but also how to manage your crew more effectively. ln a post conference survey, Scott received the highest rating of the day, a 5 rating out of 5-point scale. Franchisees in particular loved Scott’s humorous delivery of the message points and that-he was “one of them” coming from a franchise background. From a management standpoint, we were very impressed that Scott took the time to learn about our brands, our franchisees and us so that he can customize his presentation to our needs. We highly recommend Scott and would hire him again!”
“Your wit and energy made the time you spent with us fly by and left us eager to hear even more about what franchisees ca do to make their business successful. I particularly enjoyed your second segment on building a great team in which you gave us a better understanding of how the millennial’s mind works and tools that you utilize for building a great team. I must say I am very picky in choosing our speakers because many presentations give such theoretical advice which doesn’t really influence the bottom line when our franchisees return to their store. You were a breath of fresh air. Your practical and up-to-date information which obviously works in a real-world application was well received and your delivery was superb. Any organization looking for a practical and well delivered message would be fortunate to work with you. Can’t wait to do it again-thank you!”
“Book him now! We brought Scott in to keynote our annual franchise convention. We asked him to deliver a presentation about how to create the ultimate customer experience. He did more than discuss this; he demonstrated it. He interviewed franchisees, researched our company and gave a presentation that felt completely customized. It was a perfect mix of substance and emotion (which happens to be his formula for creating memorable customer encounters).
Scott’s presentation was packed with value for our franchisees. He shared practical ideas we could immediately use. The impact has been obvious. With Scott’s help, our brand is now serving customers at an even higher level, enhancing our reputation and improving our bottom line. As speakers go, we could not have made a better investment!”
“We loved every aspect of working with Scott – from his pre-program commitment of visiting a clinic in order to better learn our business, to dovetailing the messaging of the leadership team, to his availability before and after the program and, of course, the keen delivery of relevant branding and messaging he brought to the table – and we can easily and confidently recommend Scott to any group looking for an outstanding keynote speaker. We got our value’s worth and so much more – a priceless investment!”
Scott is more than an author and keynote speaker; he’s a franchise industry mentor, a beacon for those in the industry seeking to enhance franchise operations and team management. His energetic, customized presentations are not just informative—they’re a catalyst for enduring growth and success.
Scott is a Leadership Network VIP® for Entrepreneur, and a frequent contributor to Global Franchise Magazine, QSR Magazine and Nation’s Restaurant News. His articles have been featured in CEOWORLD Magazine, The Food Institute, Chief Executive Magazine, Hotel Dive, and Modern Restaurant Management, showcasing his ongoing commitment to sharing knowledge and insights while offering valuable perspectives on current trends and strategies in the business world.
A few of Scott’s clients in the franchise industry include McDonald’s, IHOP, Anytime Fitness, KFC, Great Clips, Ben & Jerry’s, Wyndham Hotel Group, International Franchise Association, FASTSIGNS, RE/MAX, Supercuts, PuroClean, British Franchise Association, Senior Helpers, Dominos, Budget Blinds, Biggby Coffee, Edible Arrangements, and Papa Johns.
Keynote
The Wealthy Franchisee
Game-Changing Steps to Grow Your Business and Become a Wealthier (and Healthier) Franchisee
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Why settle for average when you can be extraordinary? Scott Greenberg, an award-winning, multi-unit franchisee with over a decade of experience, reveals the game-changing steps to elevate your franchise business. This isn’t about more marketing or hiring better employees; it’s about unlocking the full potential of your existing operations to achieve consistent, profitable results.
This keynote caters to owners & managers who:
- Are drowning in the operational chaos of running a franchise business
- Are frustrated with underperforming employees and ineffective hiring strategies
- Aim to not just meet but exceed customer expectations for increased sales
Attendees will walk away with tools to:
- Discover the secret sauce to building MORE WEALTH from your current operations
- Master tactics to supercharge productivity, streamline operations, and maximize efficiency
- Learn life-changing strategies to reduce stress, live healthier, and actually enjoy running your business
- Elevate your customer interactions from mere transactions to meaningful, lasting connections
Keynote
Stop the Shift Show
Building High-Performance Hourly Teams in the Franchise World
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Program Focus
Talent Recruitment
Employee Retention
Leadership Development
Team Management
Organizational Culture
In the franchise world, the management of hourly employees is critical to a brand’s reputation and success. Scott Greenberg brings a wealth of franchise experience to the table, offering a proven framework for turning the common challenges of hourly labor into a strategic advantage. This keynote distills Scott’s extensive knowledge into practical, cost-effective strategies for franchise leaders to recruit, retain, and develop a top-tier hourly workforce that aligns with the franchise’s mission and values.
This keynote is essential for:
- Franchise leaders managing hourly employees across multiple locations.
- Franchise systems grappling with high turnover rates and seeking sustainable staffing solutions.
- Franchise executives looking for innovative and practical coaching methods tailored to the unique dynamics of franchise operations.
Participants will gain:
- Insights into the hallmarks of high-performing franchise cultures and how to replicate them.
- Tactics for attracting and retaining the best hourly talent in a competitive market without escalating costs.
- Strategies for creating a robust hiring process that ensures cultural fit and long-term engagement.
- A roadmap to overcome hiring biases and coaching different personality types.
Check out Scott’s online trainings.
Keynote
30-Second Leadership
The Simple Coaching Method For Making Employees Great
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Program Focus
Franchise Empowerment
Leadership Efficiency
Brand Consistency
Employee Engagement
Coaching Innovation
In the fast-paced franchise sector, effective leadership needs to be both swift and impactful. Scott Greenberg introduces 30-Second Leadership, a pioneering approach tailored for the franchise model, turning brief daily interactions into powerful moments of engagement and motivation. This program is crafted to streamline leadership methods, bolster franchisee performance, and sharpen focus on brand growth.
This keynote is tailored for franchise leaders & managers who:
- Need to swiftly coach and inspire franchise employees to ensure brand consistency and excellence.
- Strive to transform their teams from simply following procedures to embodying the spirit of the brand.
- Encounter challenges in maintaining high performance across multiple locations and seek effective, scalable training solutions.
Participants will leave with the ability to:
- Utilize the “Quick-Engage” technique to instantly motivate and align employees with the franchise’s core values.
- Develop a standardized language for performance assessment that resonates across all franchise units.
- Foster a culture where top-performing employees become brand ambassadors, elevating the entire franchise network.
- Re-engage and re-energize team members who are showing signs of disengagement, ensuring a consistent customer experience across all touchpoints.
Keynote
You’ve Got This!
Building Resilient Franchise Cultures for Lasting Success
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Program Focus
Franchise Motivation
Brand Success
Navigating Change
Resilience in Franchising
In the dynamic landscape of franchising, resilience is the cornerstone of enduring success. Scott Greenberg goes beyond motivation, providing franchisees and franchisors with the strategies needed to adapt to change, overcome challenges, and drive brand success. This program is a masterclass in cultivating a resilient franchise network, ensuring that every link in the chain is strong and supportive.
This keynote is designed for franchise professionals who:
- Are steering their franchise through the complexities of market evolution and competitive pressures.
- Seek to enhance their decision-making framework to navigate the franchise landscape with confidence.
- Aim to invigorate their franchise operation with renewed vigor and collaborative success.
Participants will gain insights on how to:
- Harness “Focused Control” to navigate franchise challenges with precision and proactive measures.
- Decode the “Trigger-to-Trouble” process, empowering franchisees to make decisions that align with brand values and long-term goals.
- Cultivate a franchise culture that thrives on mutual support, shared learning, and collective resilience.
Keynote
What They GET vs How They FEEL
How to Create Customer Experiences People Remember, Talk About & Want to Repeat
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Program Focus
Customer Experience
Franchise Sales
Client Loyalty
Competition
Business Growth
When you focus less on what customers get and more on how customers feel, every transaction will become a marketing opportunity. Make them feel great and they’ll do your advertising for you!
If you’re ready to learn how TOP business operators stay in the winner’s circle, this presentation is for you. Scott’s field-tested and award-winning approach gives you powerful tools to create a service culture that grows loyalty and word-of-mouth, and will translate into bigger ticket sales. He’ll show you how to replace robotic customer service practices with unforgettable experiences that ensure customers remember you, talk about you and can’t wait to come back.
This keynote is for teams and leaders who want to:
- Deliver a customer service experience that distinguishes them from the competition.
- Increase ticket sales and boost employee performance.
- Outperform competition without having to out-advertise them.
- Engage employees so they have meaningful connections with your customers.
Attendees will walk away with tools to:
- Move robotic transactions into transformative experiences.
- Optimize your digital footprint by improving your online ratings and reviews.
- Increase ticket average, customer frequency, and word-of-mouth advertising.
- Make EVERY transaction a marketing opportunity that brings customers back.
Check out Scott’s training for The Wealthy Franchisee.
Live Management Workshops
The Hourly Employee Management System™ (HEMS)
Transforming People Management
Managing operations is one thing, but managing people—especially hourly employees on the frontlines—is something most managers are never taught. The Hourly Employee Management System™ (HEMS) is designed to fill that gap, providing managers and business owners with practical tools to recruit, motivate, and retain high-performing teams. Whether you’re in restaurants, healthcare, retail, manufacturing, or another industry, HEMS offers real-world strategies that improve employee morale, reduce turnover, and drive better results.
This comprehensive program is available as individual workshops or as an extended training, providing solutions tailored to the unique challenges of managing hourly employees. HEMS equips leaders to cultivate stronger workplace cultures, foster loyalty, and achieve greater team performance.
“The HEMS program equips emerging leaders with the skills and confidence to deliver real-time coaching, strengthen team relationships, and foster a thriving culture. From gaining insight into personal management styles to mastering the impactful 30-Second Leadership model, HEMS empowers our managers with practical strategies to lead effectively and inspire frontline teams in a fast-paced environment.”
— Finlayson Hospitality Partners, McDonald’s Restaurants – York Region
In addition to his live workshops, Scott offers a self-paced online HEMS certification training for franchise managers.
Workshop
Staffing Success Blueprint:
How to Hire, Onboard and Retain Great Employees
Finding and keeping great employees starts with smarter hiring and better onboarding. This workshop teaches managers how to craft job ads that stand out, ask better interview questions, and use a structured hiring process to make fair, informed decisions. You’ll also learn onboarding strategies that seamlessly transition new hires into your culture, setting them up for long-term success.
Program Focus
Talent Recruitment
Hiring Biases
Interview Strategies
Onboarding Employees
This workshop is a game-changer for:
- Leaders struggling with turnover or difficulty finding the right people.
- Businesses that want to improve the way they hire, onboard, and integrate new employees.
- Teams looking for practical tools to enhance their staffing process and make fair, informed hiring decisions.
Attendees will walk away with:
- A proven process for creating job ads that attract motivated and qualified applicants.
- Better interview questions that uncover candidates’ true potential.
- A structured selection process to reduce bias and distractions and ensure fair hiring decisions.
Workshop
Coaching Employees for Peak Performance:
Mastering the 30-Second Leadership System
Unlock employee potential with the 30-Second Leadership™ system, a practical coaching framework that assesses employees based on mindset and skill set. Learn how to meet employees where they are—whether they’re new, struggling, or thriving—and guide them to success. This workshop also introduces a shared language for performance, helping managers shift their focus from fixed labels to growth and development.
Program Focus
Team Building
Coaching Employees
Employee Engagement
This workshop is for leaders & managers who:
- Seek practical techniques for building confidence and competence in your team.
- Are grappling with a disengaged or underperforming workforce.
- Desire a repeatable, time-efficient coaching method that gets measurable results.
Attendees will walk away with:
- A clear understanding of the 30-Second Leadership™ system and how to apply it.
- Tools to assess employee performance based on mindset and skill set.
- A shared framework to shift focus from fixed labels to growth and development by task.
Workshop
Building a High-Performance Culture:
Unify Your Team, Amplify Your Results
A strong culture is the foundation of a successful team. This workshop helps leaders move beyond superficial perks to create a culture rooted in shared purpose, values, and expectations. Learn how to assess your current culture, align your team around it, and sustain it to improve engagement, accountability, and performance.
Program Focus
Mindset
Company Culture
Business Growth
Employee Engagement
This workshop is for leaders & managers who:
- Want to strengthen their team’s unity, focus, and performance.
- Need a roadmap to build a sustainable, results-driven culture.
- Struggle to create buy-in or accountability among their teams.
Attendees will walk away with:
- Tools to assess their current culture and identify areas for improvement.
- Strategies to align their team around shared values, purpose, and expectations.
- Proven methods to build and sustain a culture where employees care more, work harder, and stay longer.
Workshop
Motivating Employees:
How to Inspire Effort, Loyalty and Results
Motivating employees can feel like a challenge, but the right strategies can make all the difference. This workshop equips managers with tools to tap into intrinsic and extrinsic motivation, engage their teams more effectively, and create an environment where employees feel valued, give their best effort, and stay committed. Understand the difference between intrinsic and extrinsic motivation, and when to use each. Create a team that works harder and smarter because they care about their work.
Program Focus
Motivating Different Personality Types
Intrinsic/ Extrinsic Motivation
Employee Accountability
This workshop is for leaders & managers who:
- Are tasked with training and coaching frontline employees but are not seeing the desired results.
- Aim to transform average team members into exceptional leaders who drive business growth.
- Are grappling with the challenges of employee under-performance.
Attendees will walk away with tools to:
- Inspire employee engagement and drive accountability.
- Utilize intrinsic and extrinsic motivation effectively.
- Combat low motivation and reignite enthusiasm in hourly teams.
- Retain top talent and elevate their performance and influence on the team.
Workshop
From Manager to Leader:
Developing Emerging Leaders for Long-Term Success
Becoming a great leader starts with mastering the fundamentals of people management. Too often, new or emerging managers are promoted for their technical skills but lack the tools to effectively manage and inspire others. This workshop bridges the gap, equipping participants with the key skills and mindset shifts needed to become influential, culture-building leaders who can guide teams to success.
Program Focus
Team Building, Leadership
Cultural Transformation
Employee Engagement
Coaching
This training is a game-changer for:
- Employees transitioning into their first management role.
- New managers seeking to build confidence and sharpen their leadership skills.
- Organizations that want to develop a pipeline of future leaders across their organization.
Attendees will walk away with tools to:
- Discover the key differences between managing hourly and salaried employees.
- Understand different management styles strengths and weaknesses.
- Master tactics to supercharge productivity, streamline operations, and maximize efficiency.
Why Choose Scott Greenberg’s Workshops?
With decades of experience in leadership and management, Scott Greenberg brings a wealth of knowledge and practical insights to every workshop. His engaging and interactive training methods are designed to produce real results.
Ready to Transform Your Leadership Team?
