Food and Hospitality Speaker & Author Scott Greenberg

Columnist for Nation’s Restaurant News & author of The Wealthy Franchisee

“Thank you for speaking at our 2022 Global Franchise Conference in San Antonio, TX. Your wealth of knowledge and invaluable advice greatly engaged our franchisees, Team Members, Board of Directors and more. As it relates specifically to franchisees, they appreciate hearing from a leader whose been in their shoes and knows the challenges they’re facing every day. Our franchisees were left feeling invigorated and inspired from your messages of teamwork, how to improve the overall guest experience and how to strive for success. It was quickly apparent that you had done your research on our brand and tailored your presentation to suit IHOP and our franchisees. With your help, our franchisees are ready to get back in the restaurants and continue to grow their business. Thank you for motivating our audience and arming them with tools to become more profitable and drive more traffic. You were a fantastic addition to our GFC, and we’d like to express our deepest gratitude.”   Jay Johns, President, IHOP

Meet Food & Hospitality keynote speaker Scott Greenberg: one-part business game-changer, one-part motivational leader. Scott wrote the book on what it takes to transform businesses from average to extraordinary. For more than ten years he ran a thriving multiunit Edible Arrangements franchise that won the “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide. Improving business from the inside out, he co-created an innovative management diagnostic and leadership tool, 30-Second Leadership™, that enhances employee mindset, skill-set and performance.

Scott trains restaurant and hospitality organizations on the crucial human factors needed in the food and hospitality industries that differentiate great leaders and top frontline teams from their competitors. He helps leaders THINK at a higher level with a peak performance mindset that keeps emotions in check and yields the clearest, most productive perspective possible. He helps them LEAD more effectively so they can develop their teams into a high-performance workforce. Then he helps them SERVE customers better than anyone and create emotionally satisfying experiences customers remember, talk about, and want to repeat.

As a sought-after food and hospitality speaker, Scott ignites audiences with engaging, high-energy and customized programs that leave audience members with proven strategies and long-lasting inspiration. Some of Scott’s clients include Golden Restaurants, McDonalds, Choice Hotels, IHOP, Smoothie King, Wyndham Hotel Group, Rita’s Italian Ice, Jack in the Box, and Four Seasons Hotels & Resorts. Scott is the expert organizations call on to boost performance and elevate their business.

Scott is author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar. He is a frequent contributor and Leadership Network VIP for Entrepreneur Magazine, as well as a columnist for Nation’s Restaurant News, Global Franchise Magazine, FranchiseWire and QSR Magazine.

Scott’s food and hospitality keynote programs are customized to the unique challenges and growth initiatives of the franchise organization. He works with your team to understand your audience, event theme and goals for the presentation by conducting calls and surveys with franchisees and leaders. His programs and concepts can be mixed and matched to create the perfect program for your audience.

Game-Changing Steps to Grow Your Business and Become a Wealthier (and Healthier) Franchisee
What Every Manager Needs to Know to Retain Employees, Coach Them to Greatness and Keep Them Engaged

Turn Your Hourly Workers into a Top Performing Team

How Mindset & Culture Lead to Profit & Performance

The Human Factors of RESILIENCE & RESULTS

Creating Joyful Workplaces That Attract, Retain and Elevate Performance

The Wealthy Franchisee

Game-Changing Steps to Grow Your Business and Become a Wealthier (and Healthier) Franchisee

KEYNOTE FOCUS: Business Growth, Mindset, Motivation, Peak Performance

Get ready to achieve breakthrough performance and growth! In Scott’s signature and most-requested keynote, he will share with you how to transform your business from average to extraordinary. Scott helps franchisees think, lead and serve at a higher level. With over 10 years as an award-winning, multi-unit franchisee and coach for countless brands, he will show you HOW top franchisees achieve consistent, profitable results (beyond doing more marketing and finding better employees).

Get out of your head and into your business so you can:

  • Increase productivity, efficiency and streamline operations
  • Build MORE WEALTH from the operation you already have
  • Make smarter business decisions with more strategy and less emotion
  • Inspire employees and delight customers
  • Reduce stress, maintain a healthier lifestyle and have more fun running your business

30 Second Leadership™

The Simple Coaching Method for Making Employees Great

PROGRAM FOCUS: Team Building, Leadership, Cultural Transformation, Employee Engagement, Coaching

Do you struggle with underperforming team members? Are attempts to motivate them failing to produce results? Would you like to spend less time “dealing with employees” and more time growing your bottom line?

Discover 30-Second Leadership, a field-tested management program that has leaders raving! Rooted in real-world experience, this simple, hard skills coaching system will show you how to quickly diagnose an employee’s work performance and prescribe the best corresponding coaching method to boost results and shift employee mindset and productivity in the workplace.

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STOP THE SHIFT SHOW

Turn Your Hourly Workers into a Top Performing Team

KEYNOTE FOCUS: Talent Recruitment, Employee Retention, Leadership Development, Team Management, and Organizational Culture

Navigating the complexities of managing hourly workers can be a daunting task. But what if you could turn this challenge into your competitive advantage? Scott Greenberg, an acclaimed speaker and author, unveils the blueprint for transforming your hourly workforce into a high-performing team—without breaking the bank. Drawing from real-world case studies, cutting-edge hiring metrics, and actionable workforce strategies, this dynamic presentation will equip you with the tools to attract, retain, and lead top talent.

This keynote is a game-changer for:
  • Leaders and managers overseeing hourly workers and diverse teams
  • Organizations stuck in a revolving door of hiring and losing hourly staff
  • Decision-makers seeking actionable coaching techniques for immediate implementation
Attendees will walk away with tools to:
  • A deep understanding of what sets high-performance cultures apart
  • Innovative strategies to attract top talent without inflating labor costs
  • A roadmap to overcome hiring biases and the discipline to wait for the right fit
  • Best practices for recruiting, onboarding, and training that lead to long-term retention

Scott details well strategies and opportunities to win in today’s ever-changing labor market – it’s about creating teams and getting real buy-in. The right tactics are here for any business that relies on the efforts of an hourly workforce to succeed.

Charles Watson
Chief Executive Office, Tropical Smoothie Café

Kudos to Scott for yet another inspiring guide to leadership that ties together head, heart, and hands. It’s filled with practical tools to uplift hourly workers and enhance your organization. A true game-changer for anyone in a leadership role. I remain a huge Scott Greenberg fan!

Stacy Anderson
President, Anytime Fitness

THINK, LEAD, SERVE

How Mindset & Culture Lead to Profit & Performance

PROGRAM FOCUS: Mindset, Company Culture, Sales Growth, Customer Experience, Life Balance

In a busy work environment, it’s easy to get so caught up in tactics and everything that needs to be done that you forget about your individual mindset and the collective culture of your organization. But these human elements are the very things that separate the average from the extraordinary. To operate in a way that makes the most impact and ultimately, the most money, your culture must excel in three critical areas: the way people think, the way they lead, and the way they serve.

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You’ve Got This!

The Human Factors of RESILIENCE & RESULTS

PROGRAM FOCUS: Motivation, Success, Culture, Mindset, Peak Performance, Overcoming Adversity, Change

This uplifting, content-rich program inspires attendees to embrace change, upgrade workplace performance and offers practical takeaways that immediately translate into actionable results.

Scott will teach your organization the three factors that determine outcome in any business situation. He’ll outline the difference between problem-solving and resiliency, and share five strategies for living and working with more strength and courage. Finally, he’ll explain how your group can create a culture of support and inclusiveness, so organizations thrive as a whole. This program is filled with actionable strategies, impactful stories and practical life lessons that will give your team lasting strength and inspiration.

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KILLER CULTURES

How to Create a Workplace that Attracts, Retains and Elevates Talent

PROGRAM FOCUS: Leadership, Employee Retention, Team Building, Corporate Culture

In today’s marketplace, employers are competing as much for employees as they are customers. But recruiting team members means very little if you can’t keep them, or if you can’t get them to perform. By creating a best-in-class workplace, you’ll naturally attract, retain, and boost talent, and ultimately grow your organization. In other words, to grow a high-profit business, you first need to grow a high-performance culture. That means going beyond ping pong tables, candy bowls, and gift cards and getting to the core of what really motivates people and unites them to the team.

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  • “Scott, you’re my hero! As I told you in person yesterday, outstanding job on the presentation. I can NOT tell you the number of positive remarks I received all afternoon and all evening last night about your presentation.

    I even had several vendor/non-Golden Chick folks remark about how useful and timely the approach is even outside our industry, and how it is going to impact how they approach their future business approaches.

    I wanted to say “thank you” again … I know I piled a lot on you in the last week, but your deck and your overall enthusiastic, articulate and approachable presentation was amazing.”

    GOLDEN TREE RESTAURANTS
  • “Your wit and energy made the time you spent with us fly by and left us eager to hear even more about what franchisees can do to make their business successful. I particularly enjoyed your second segment on building a great team in which you gave us a better understanding of how the millennial’s mind works and tools that you utilize for building a great team.

    I must say I am very picky in choosing our speakers because many presentations give such theoretical advice which doesn’t really influence the bottom line when our franchisees return to their store. You were a breath of fresh air. Your practical and up-to-date information which obviously works in a real-world application was well received and your delivery was superb. Any organization looking for a practical and well delivered message would be fortunate to work with you. Can’t wait to do it again-thank you!”

    COFFEE BEANERY
  • “Associated Luxury Hotels International recently held a high-end client event focused on mindfulness and intention with an audience of our very best customers in Southern California. We have worked with many speakers in the past and we highly recommend Scott Greenberg. He hit the mark! We were very impressed with Scott’s desire to learn more about our group and how well he customized and diversified his presentation to our audience. The execution was timely, thoughtful and was exactly what we requested. He added humor, a realness, and connection with the audience

    Scott’s front end listening and learning about your objectives allows him to provide a tailored presentation to your needs. Scott was professional, unique, on point and extremely relevant. He made the audience think and many wanted more and inquired about hiring him for future events. We highly recommend Scott Greenberg and appreciate the opportunity we had to work with him.”

    ALHI Global Luxury Sales
  • “Scott’s delivery was perfect. We were absolutely captivated the whole time he was speaking; not an easy accomplishment with a longer presentation! He was engaging, entertaining, and inspiring. The franchisees were genuinely moved and took away a lasting message of teamwork and continually striving to excel.

    Aside from the fantastic presentation, Scott was a joy to work with and very responsive. He really did his homework to understand our brand. Scott was able to connect to the franchisees at a deep level and brought the kind of third-party credibility that we needed to inspire everyone. He even arrived early the day of the event to check in with me and see if we needed help setting up. Scott was an absolute ‘10 out of 10’!”

    Kara Bowen
    Community Manager, Honey Dew Donuts
  • “Scott’s message really set the tone for our meeting—it resonated with our franchisees and tied directly into our CEO’s presentation, which was fantastic! Scott built a highly customized presentation for our event and referenced real-world examples specific to our franchise system, which everyone loved. Even following our convention, we continue to hear our groups speaking of how a ‘High-Performance Mindset’ helps them to better achieve their goals.”

    Susan Milkowski
    VP, Learning & Development, Buffalo Wings & Rings
  • “Thank you for speaking at our 2022 Global Franchise Conference in San Antonio, TX. Your wealth of knowledge and invaluable advice greatly engaged our franchisees, Team Members, Board of Directors and more. As it relates specifically to franchisees, they appreciate hearing from a leader whose been in their shoes and knows the challenges they’re facing every day. Our franchisees were left feeling invigorated and inspired from your messages of teamwork, how to improve the overall guest experience and how to strive for success.

    It was quickly apparent that you had done your research on our brand and tailored your presentation to suit IHOP and our franchisees. Our franchisees are ready to get back in the restaurants and continue to grow their business. Thank you for motivating our audience and arming them with tools to become more profitable and drive more traffic.”

    IHOP
    Jay Johns, President
  • “Scott Greenberg’s presentation at our Annual Franchise Reunion was the highest rated session of the entire event (and the event was pretty darn good!). Scott was lively, funny, poignant, and credible; he spoke from experience and his unique perspective of also being a franchisee. His message challenged us and our paradigm and resonated with every person in the audience. We’re all still referring to the terminology he used and I truly believe he had an impact on everyone who heard him speak. Scott’s message of mindset overcoming fear, listening to your “inner heckler”, gratitude and time is one that should be heard by many. I would strongly recommend Scott to anyone, particularly franchise groups, to hear him speak, feel his passion and learn from his experiences.”

    Eric Ersher
    Founder & CEO, Zoup! Fresh Soup Company
  • “Thank you very much for your energy and professionalism throughout the planning and execution of your keynote. The way you incorporated our brand and Summit theme into your talk was unprecedented! This enhanced our credibility as a franchise and really successfully set up the other events of the program. You may not have planned this, but I think that your talk really set an underlying theme of positive accountability for both Z and Zor. Great job!”

    John C. Strand
    CFE, Lenny's Subs

My Wealthy Franchisee Business Breakthrough Program

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