Restaurant & Hospitality Speaker Scott Greenberg
How to Make Core Values Actually Mean Something in Your Restaurant “Next in line!” “Hi, I’d like a No. 4 with a bottle of water to go.” “Will that be for here or to go?” “Uh, to go.” “That’ll be $17.75. Thank you, your order number is 43. Next in line!” Five minutes after I […]
How to Boost Restaurant Performance Using Constructive Comparison
I’m a food and hospitality speaker. But when I attended my first convention as a franchise business owner, I felt like a freshman on the first day of high school. Many people knew each other and warmly offered handshakes and hugs. I knew almost no one. I also noticed how many of these people had […]
Attracting and Retaining Customers and Employees Comes Down to These Two Skills
Attracting and Retaining Customers and Employees Comes Down to These Two Skills Ever heard a business owner say they’re in “the people business?” As a hiring and retention keynote speaker, I hear it all the time. I make a living giving presentations to franchise systems, associations and corporations. I like to ask audience members to […]
Why You Should Ditch the Golden Rule
“I treat them the way I want to be treated. It’s as simple as practicing the golden rule.” As a motivational franchise speaker, I was preparing to keynote for a chain of quick-service restaurants and I asked one of their franchisees what he does to provide good customer service. He shared the same belief I’ve […]
How to Retain Your Team by Boosting Your Culture: What Pro Football Can Teach Us
As a hiring and retention keynote speaker, I work with a large number of franchises and restaurants. And I draw lessons from anywhere I can. Last year I attended the Los Angeles Chargers home opener against the Dallas Cowboys. You’d never know the game was in Los Angeles, as the stadium was overrun by the […]
A Critical Mistake to Avoid When Hiring
As an employee retention & hiring speaker speaker and former owner of an Edible Arrangements franchise, I understand the frustrations and pitfalls of interviewing candidates who seem perfect for the job, only to find them gone within a few months of hiring them I really wanted to like Nina. We had an open position […]
10 Fictional TV Small Businesses and the Lessons They Offer
One thing I’ve realized as a motivational franchise speaker is that just because a business isn’t real, doesn’t mean it can’t inspire. Without the burden of actually having to make money with their fictional franchise concepts, Hollywood has brought to the public a number of memorable brands offering all kinds of insight. Let’s take a […]
Overcoming the ‘kids these days’ effect
How to avoid owner entitlement with younger employees Before I became an employee hiring and retention speaker, my first real job at age 13 was working at our family ice cream store in San Diego’s popular Seaport Village. The store was run by my grandfather, who learned how to lead people serving in the U.S. […]
Use Aristotle’s Advice to Hire Employees
Aristotle’s three modes of persuasion are useful for attracting new talent As a hiring and retention speaker, the biggest topic my clients are asking for right now is anything related to attracting, finding and retaining employees. I explain that the first rule of attraction is being attractive — creating a work environment that not only […]
The Key to Recruiting and Retention in a Post-Pandemic Labor Market
It all starts with the one factor that is completely within your control. Companies are scrambling to staff up their businesses. Many are throwing money at the problem by offering higher starting salaries, and in some cases cash just for applying. Many I’ve been talking to use the word “desperate” to describe how they feel. […]
