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Navigating High Labor Costs: Three Tips to Get More for $20 Wages

woman wearing red uniform working in the back of a kitchen

Eating at California restaurants can be a real pleasure. Working at California restaurants can also be a pleasure, especially in the quick service restaurant (QSR) sector, where minimum wage just went from $16/hour to a staggering $20. My teenage daughter used to turn up her nose to flipping burgers. Now, with wages that rival some […]

Restaurant & Hospitality Speaker Scott Greenberg

How to Make Core Values Actually Mean Something in Your Restaurant “Next in line!” “Hi, I’d like a No. 4 with a bottle of water to go.” “Will that be for here or to go?” “Uh, to go.” “That’ll be $17.75. Thank you, your order number is 43. Next in line!” Five minutes after I […]

How to Boost Restaurant Performance Using Constructive Comparison

I’m a food and hospitality speaker. But when I attended my first convention as a franchise business owner, I felt like a freshman on the first day of high school. Many people knew each other and warmly offered handshakes and hugs. I knew almost no one. I also noticed how many of these people had […]

Attracting and Retaining Customers and Employees Comes Down to These Two Skills

Attracting and Retaining Customers and Employees Comes Down to These Two Skills Ever heard a business owner say they’re in “the people business?” As a hiring and retention keynote speaker, I hear it all the time. I make a living giving presentations to franchise systems, associations and corporations. I like to ask audience members to […]

3 Ways to Truly Be in “The People Business”

“So, what business are you really in?” When I pose this question during my presentations as a motivational franchise speaker, many answer in terms of their products. “We’re in the ice cream business,” or, “We sell pizza.” Invariably a more sophisticated owner chimes in with, “We’re in the people business,” making the point that it’s not just […]

Resilience: The Most Important Soft Skill for Sustained Franchise Performance

4 Coping Strategies for Franchise Business Owners to Boost Resilience “Where do you see franchisees struggle the most, with what they know or how they feel?” As a motivational franchise speaker, I recently posed this question to a group of franchise executives at an operations summit hosted by Franchise Business Review. I’ve worked with enough […]

Introducing ‘Franchisor Appreciation Day’

There’s no shortage of official “days” in the U.S. Most of them have been created as a marketing tactic. Greeting card companies haven’t complained. But every now and then a “Day” comes along that merits some attention, and this September 15 will be one of them. Christened “Franchisor Appreciation Day,” this new initiative seeks to […]

Scott Greenberg, Business Resilience Speaker

McDonald’s Isn’t Banking on Robots Solving the Labor Crisis Faced with a challenging labor market, some of the biggest restaurants in the country have transformed robotics into a mainstream alternative. As a business resilience speaker, this is one of my areas of interest. Chipotle is the best example. The fast casual not only began testing […]

How Franchisors and Franchisee Associations Can Partner for Brand Greatness

    Some time ago, a friend forwarded me an article about the Amazon warehouse workers in Alabama and their unsuccessful attempt to unionize. Since I’m a motivational franchise speaker, he asked me how often movements like this emerge in the franchise industry. This wasn’t the first time I’ve had to explain to someone that […]

Why You Should Ditch the Golden Rule

“I treat them the way I want to be treated. It’s as simple as practicing the golden rule.” As a motivational franchise speaker, I was preparing to keynote for a chain of quick-service restaurants and I asked one of their franchisees what he does to provide good customer service. He shared the same belief I’ve […]

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