Why You Should Ditch the Golden Rule
“I treat them the way I want to be treated. It’s as simple as practicing the golden rule.” As a motivational franchise speaker, I was preparing to keynote for a chain of quick-service restaurants and I asked one of their franchisees what he does to provide good customer service. He shared the same belief I’ve […]
How to Retain Your Team by Boosting Your Culture: What Pro Football Can Teach Us
As a hiring and retention keynote speaker, I work with a large number of franchises and restaurants. And I draw lessons from anywhere I can. Last year I attended the Los Angeles Chargers home opener against the Dallas Cowboys. You’d never know the game was in Los Angeles, as the stadium was overrun by the […]
A Critical Mistake to Avoid When Hiring
As an employee retention & hiring speaker speaker and former owner of an Edible Arrangements franchise, I understand the frustrations and pitfalls of interviewing candidates who seem perfect for the job, only to find them gone within a few months of hiring them I really wanted to like Nina. We had an open position […]
Why sticking to the system isn’t enough
Following the franchise playbook is a great step toward success. But as a motivational franchise keynote speaker, I can fill you in on the rest of the story. Let’s take an example: Anna and Bob both run restaurants in the same quick-service franchise. When they met at training six years earlier, they learned […]
10 Fictional TV Small Businesses and the Lessons They Offer
One thing I’ve realized as a motivational franchise speaker is that just because a business isn’t real, doesn’t mean it can’t inspire. Without the burden of actually having to make money with their fictional franchise concepts, Hollywood has brought to the public a number of memorable brands offering all kinds of insight. Let’s take a […]
What Preschools Get Right and Franchisors Get Wrong
Before I was a motivational franchise speaker, I was a franchisor and when my son’s preschool was about to go under, I immediately hired his teacher to manage my Edible Arrangements franchise. Jennifer actually had experience running a flower shop prior to becoming an educator and I saw how well she ran my son’s class. I […]
Finding Franchise Opportunities With Broker Consultant Groups
As a motivational franchise keynote speaker, I’ve noticed that when unemployment increases… so does interest in franchising. Not having a job opens people to new opportunities. For some, it’s easier to pursue their dreams when there’s nothing holding them back, including a stable job. That seems to be the case now after COVID-19 has dramatically […]
Busting the Myths of Franchising
During my event preparation as a motivational franchise keynote speaker, I always interview franchisees from the brand I’ll be addressing. Over the years I’ve met a lot. I ask the best ones why they’re successful. I see who they are and what they do. Then I talk to the struggling franchisees and ask them what […]
Overcoming the ‘kids these days’ effect
How to avoid owner entitlement with younger employees Before I became an employee hiring and retention speaker, my first real job at age 13 was working at our family ice cream store in San Diego’s popular Seaport Village. The store was run by my grandfather, who learned how to lead people serving in the U.S. […]
Use Aristotle’s Advice to Hire Employees
Aristotle’s three modes of persuasion are useful for attracting new talent As a hiring and retention speaker, the biggest topic my clients are asking for right now is anything related to attracting, finding and retaining employees. I explain that the first rule of attraction is being attractive — creating a work environment that not only […]