Business Growth & Employee Retention Speaker | Author & Brand Expert

Employee Retention Speaker and Business Growth Expert Scott Greenberg understands what it takes to attract, hire and train employees that will help grow your business and increase your bottom line. With over ten years building an award-winning multiunit franchise business, Scott understands the importance of finding and retaining great employees, what it takes to build and maintain a profitable company, and how to create exceptional customer service and management teams.

Scott delves into the HUMAN factors of business that directly impact how well people work, interact with customers and manage their frontline teams. Scott trains leaders how to think at a higher level with a peak performance mindset that keeps emotions in check and yields the clearest, most productive perspective possible. He helps them lead more effectively so they can develop their teams into a high-performance workforce. Finally, he helps them serve better and create emotionally satisfying experiences customers remember, talk about, and want to repeat. 

Improving business from the inside out, Scott co-created an innovative management diagnostic and leadership tool, 30-Second Leadership™, that enhances employee mindset, skill-set and performance. Scott will get your group excited about their business goals and help make them a reality. As a sought-after international speaker, Scott ignites audiences with engaging, high-energy and customized programs that leave audience members with proven strategies and long-lasting inspiration. Scott is the expert organizations call on to boost performance and elevate their business to the next level.

Scott is author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar, published by Entrepreneur Magazine. He is a VIP contributor to Entrepreneur and a frequent columnist for Nation’s Restaurant News, Global Franchise Magazine, and QSR Magazine. Contact Scott now to discuss how he can help you take your organization to the NEXT LEVEL.

Powerful live and virtual presentations that are engaging, high-energy and customized to the organization.

How Mindset & Culture Lead to Profit & Performance

The Simple Coaching Method for Making Employees Great

Creating Joyful Workplaces that Attract, Retain and Elevate Performance

The Human Factors of RESILIENCE & RESULTS

Turn Your Hourly Workers into a Top Performing Team

The Optimized Mindset of High-Performing Sales Reps

Game-Changing Steps to Grow Your Business and Become a Wealthier (and Healthier) Franchisee


How Mindset & Culture Lead to Profit & Performance

PROGRAM FOCUS: Mindset, Company Culture, Sales Growth, Customer Experience, Life Balance

In a busy work environment, it’s easy to get so caught up in tactics and everything that needs to be done that you forget about your individual mindset and the collective culture of your organization. But these human elements are the very things that separate the average from the extraordinary. To operate in a way that makes the most impact and ultimately, the most money, your culture must excel in three critical areas: the way people think, the way they lead, and the way they serve.

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30 Second Leadership™

The Simple Coaching Method for Making Employees Great

PROGRAM FOCUS: Team Building, Leadership, Cultural Transformation, Employee Engagement, Coaching

Do you struggle with underperforming team members? Are attempts to motivate them failing to produce results? Would you like to spend less time “dealing with employees” and more time growing your bottom line?

Discover 30-Second Leadership, a field-tested management program that has leaders raving! Rooted in real-world experience, this simple, hard skills coaching system will show you how to quickly diagnose an employee’s work performance and prescribe the best corresponding coaching method to boost results and shift employee mindset and productivity in the workplace.

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How to Create a Workplace that Attracts, Retains and Elevates Talent

PROGRAM FOCUS: Leadership, Employee Retention, Team Building, Corporate Culture

In today’s marketplace, employers are competing as much for employees as they are customers. But recruiting team members means very little if you can’t keep them, or if you can’t get them to perform. By creating a best-in-class workplace, you’ll naturally attract, retain, and boost talent, and ultimately grow your organization. In other words, to grow a high-profit business, you first need to grow a high-performance culture. That means going beyond ping pong tables, candy bowls, and gift cards and getting to the core of what really motivates people and unites them to the team.

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You’ve Got This!

The Human Factors of RESILIENCE & RESULTS

PROGRAM FOCUS: Motivation, Success, Culture, Mindset, Peak Performance, Overcoming Adversity, Change

This uplifting, content-rich program inspires attendees to embrace change, upgrade workplace performance and offers practical takeaways that immediately translate into actionable results.

Scott will teach your organization the three factors that determine outcome in any business situation. He’ll outline the difference between problem-solving and resiliency, and share five strategies for living and working with more strength and courage. Finally, he’ll explain how your group can create a culture of support and inclusiveness, so organizations thrive as a whole. This program is filled with actionable strategies, impactful stories and practical life lessons that will give your team lasting strength and inspiration.

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Turn Your Hourly Workers into a Top Performing Team

KEYNOTE FOCUS: Talent Recruitment, Employee Retention, Leadership Development, Team Management, and Organizational Culture

Navigating the complexities of managing hourly workers can be a daunting task. But what if you could turn this challenge into your competitive advantage? Scott Greenberg, an acclaimed speaker and author, unveils the blueprint for transforming your hourly workforce into a high-performing team—without breaking the bank. Drawing from real-world case studies, cutting-edge hiring metrics, and actionable workforce strategies, this dynamic presentation will equip you with the tools to attract, retain, and lead top talent.

This keynote is a game-changer for:
  • Leaders and managers overseeing hourly workers and diverse teams
  • Organizations stuck in a revolving door of hiring and losing hourly staff
  • Decision-makers seeking actionable coaching techniques for immediate implementation
Attendees will walk away with tools to:
  • A deep understanding of what sets high-performance cultures apart
  • Innovative strategies to attract top talent without inflating labor costs
  • A roadmap to overcome hiring biases and the discipline to wait for the right fit
  • Best practices for recruiting, onboarding, and training that lead to long-term retention

Stop the Shift Show provides a framework for business owners and managers to build teams that excel, and even more importantly, teams that last.

Whitney Knight
Brand Management Director, Hilton

With authenticity, candor and a bit of humor, Scott Greenberg calls on all on our s***. Stop the excuses. Stop wishing for the good old days and embrace the new reality: To win we must create a loving, supportive environment for our leaders and teams – doubling down on past efforts. Lofty? Yes, but Scott provides a step-by-step path forward (with case studies) to recruit, to hire and to retain. This is the book we need, now.

Monica Rothgery
Chief Operations Officer, KFC US (retired)

The Wealthy Franchisee

Game-Changing Steps to Grow Your Business and Become a Wealthier (and Healthier) Franchisee

KEYNOTE FOCUS: Business Growth, Mindset, Motivation, Peak Performance

Get ready to achieve breakthrough performance and growth! In Scott’s signature and most-requested keynote, he will share with you how to transform your business from average to extraordinary. Scott helps franchisees think, lead and serve at a higher level. With over 10 years as an award-winning, multi-unit franchisee and coach for countless brands, he will show you HOW top franchisees achieve consistent, profitable results (beyond doing more marketing and finding better employees).

Get out of your head and into your business so you can:

  • Increase productivity, efficiency and streamline operations
  • Build MORE WEALTH from the operation you already have
  • Make smarter business decisions with more strategy and less emotion
  • Inspire employees and delight customers
  • Reduce stress, maintain a healthier lifestyle and have more fun running your business


  • Scott, you’re my hero! As I told you in person yesterday, outstanding job on the presentation. I can NOT tell you the number of positive remarks I received all afternoon and all evening last night about your presentation:

    “The perfect blend of high concept thinking, mixed with useful tangible examples.”
    “Exactly what we all need to hear right now.”
    “Best keynote ever … fascinating and something that I can use tomorrow to impact my store’s performance and my crew’s approach to customer service.”
    “Your deck and your overall enthusiastic, articulate and approachable presentation was amazing?”

    Howard Terry
    CMO, Golden Tree Restaurants LLC
  • “Book him now! We brought Scott in to keynote our annual franchise convention. We asked him to deliver a presentation about how to create the ultimate customer experience. He did more than discuss this; he demonstrated it. He interviewed franchisees, researched our company and gave a presentation that felt completely customized. It was a perfect mix of substance and emotion (which happens to be his formula for creating memorable customer encounters).

    Scott’s presentation was packed with value for our franchisees. He shared practical ideas we could immediately use. The impact has been obvious. With Scott’s help, our brand is now serving customers at an even higher level, enhancing our reputation and improving our bottom line. As speakers go, we could not have made a better investment!”

    Batteries Plus Bulbs
    Cathleen Stewart, VP Marketing
  • “I wanted to take a moment to thank you for your presentation to our Global Enablement Content and Curriculum team. My whole team agreed that the last year has been extraordinary and difficult. We have been asked, like so many, to do more with less time. Although our team is predominantly remote, the demands of kids, parents, and social isolation have been difficult. In short, we needed a Resiliency Booster Shot. You delivered.

    The team deeply related to your ability to be both vulnerable and hopeful. Many expected ‘another talking head’ and instead they found themselves wrapped into a narrative of practical resiliency which felt both inspiring and actionable. Your rare skill in breaking down components of response capabilities and then bring both logic and emotion together helped bring my team back together in a really tough time. We look forward to having you back and being that nourishing presence that truly enables us to achieve Healthy High Performance. If we can be an advocate for your capabilities for others, please don’t hesitate to refer us!”

  • “We wanted to express our gratitude for you taking the time to speak at the Allstate National Catastrophe Leadership conference. Your dialogue delivered the perfect amount of compassion and energy needed for our meeting.

    Your speech integrated perfectly with main topics at the conference. I was extremely impressed on how you did your pre-work (i.e., phone interviews, employee feedback surveys and one-on-one calls with our leaders), to ensure you were prepared to speak to our team. Once the day arrived, your speech was inspirational and delivered with such heart and purpose that it really drove home the key messages we had asked you to deliver.

    The immediate feedback from our attendees has been extremely positive. The “heckler” proved to be one of the “Aha” moments of the conference. The personal struggles you shared (your cancer journey) was personal but extremely touching to our leaders. It was a pleasure working with you!”

    Allstate Insurance
  • “We were delighted to invite Scott to speak recently at our virtual Leadership in Action conference. Having had to pivot to virtual events for this year, we are aware that these can often be more difficult especially when it comes to engaging the audience.

    Scott was engaging from start to finish with his presentation and delivered it with energy and precision whilst asking the audience for their participation via the chat feature on the conference platform! Scott speaks passionately and provided some valuable insights for our attendees who had lots of questions by the end of the presentation which Scott was very happy to answer.

    Feedback from our delegates since the conference, for Scott, has been great and we will definitely be looking at inviting him to speak for us again in the future.”

    British Franchise Association
  • “Associated Luxury Hotels International recently held a high-end client event focused on mindfulness and intention with an audience of our very best customers in Southern California. We have worked with many speakers in the past and we highly recommend Scott Greenberg. He hit the mark! We were very impressed with Scott’s desire to learn more about our group and how well he customized and diversified his presentation to our audience. The execution was timely, thoughtful and was exactly what we requested. He added humor, a realness, and connection with the audience.

    Scott’s front end listening and learning about your objectives allows him to provide a tailored presentation to your needs. Scott was professional, unique, on point and extremely relevant. He made the audience think and many wanted more and inquired about hiring him for future events. We highly recommend Scott Greenberg and appreciate the opportunity we had to work with him.”

    ALHI Global Luxury Sales
  • “I wanted to send you a thank you letter for the excellent job you did at my Account Executive Meeting this weekend. I have received many very positive responses back from them and would like to share a few with you:

    ‘One of the best motivational and informative courses I have attended.’

    ‘Inspirational speaker was AWESOME! Book him again!!!!!’

    ‘Scott Greenberg was great. His motivational speaking and exercises brought our team closer together.’

    Based on the reactions of the participants and my own observations of how the dynamics have improved with the interaction of the team members, I would highly recommend you for anyone wanting to improve their team’s ability to work together and improve their efficiency.”

  • “Thank you again for participating in our Dolphin Meeting in Beverly Hills. We appreciate you taking the time and effort to share your expertise with our customers. As you may know we encourage our attendees to complete a short survey after each presentation. Needless to say, you received a perfect score, something that is rarely achieved at our meeting.

    I truly believe that our meeting would not have been the success it was, had it not been for your inspiring and motivating Keynote address.”

    Dolphin Imaging & Management Solutions
  • “I wish to compliment you on the seminar you gave to our managers and employees. The esprit de corps you rejuvenated has infected our company. Many of the recommendations you gave our people have already been put in place. I’ve seen and overheard apologies being made between coworkers. You can’t help but hear people greeting each other by name. I could go on and on about the changes in our company since your presentation.

    The research you did to personalize the presentations was overwhelming. Everyone who heard it knew that the seminars were for EDI and EDI alone. I am extremely pleased that your comments will be used in our employee work environment as well as their personal lives. I was shocked by the amount of employees who came up to me to thank me for hiring you. You have undoubtably helped EDI Express to become a better company. On behalf of my partners, I thank you.”

    EDI Express
  • “I had the great opportunity to meet Scott a few weeks ago during the SeaSpine Global Sales Meeting. If Scott’s personal story isn’t motivating enough, his ability to captivate and motivate the masses of an audience are hands down amazing. I was fortunate that the majority of my distributorship team was also in the audience, their feedback on Scott’s presentation ran parallel with mine.

    Often times in Sales, we can become jaded, discouraged, overconfident, etc. Scott has an ability to share a message that doesn’t just pump up a crowd, it encourages us to hit an internal refresh button and bring the humanity side back to business (spoiler alert). No doubt I will incorporate Scott’s messages into my team’s business practices immediately, starting with reading his book as a group. Looking forward to seeing the positive impact it will have on our personal and professional lives and individuals and as a team.”

    Jason Alexander
    Distributor Principal, XanderVision Medical Consultants
  • “Scott absolutely nailed the learning objectives for this year’s conference. We loved every aspect of working with him – from his pre-program commitment of visiting a clinic in order to better learn our business, to dovetailing the messaging of the leadership team, to his availability before and after the program and, of course, the keen delivery of relevant branding and messaging he brought to the table – and we can easily and confidently recommend Scott to any group looking for an outstanding keynote speaker. We got our value’s worth and so much more – a priceless investment!”

    Scott Hoots
    VP Operations, American Family Care
  • “We recently hired Scott to speak at our National Sales Meeting and conference. It was evident right away that Scott was different from other speakers we had used in the past. Scott reached out to several people on our team ahead of the presentation to learn about our business, our market and most importantly about our competition.

    Scott challenged the conventional mindset of sales and focused our team on what really matters most…driving for peak performance and company growth. He incorporated practical examples from our everyday lives and encouraged audience participation to keep the group engaged. I believe Scott had a profound impact on all of those that heard him speak that night and would recommend him for any team seeking a fresh, modern approach to building sales and profitability.”

    Dan Winterton
    Director of Marketing, The Toro Company
  • “Thank you for speaking at our 2022 Global Franchise Conference in San Antonio, TX. Your wealth of knowledge and invaluable advice greatly engaged our franchisees, Team Members, Board of Directors and more. As it relates specifically to franchisees, they appreciate hearing from a leader whose been in their shoes and knows the challenges they’re facing every day. Our franchisees were left feeling invigorated and inspired from your messages of teamwork, how to improve the overall guest experience and how to strive for success.

    It was quickly apparent that you had done your research on our brand and tailored your presentation to suit IHOP and our franchisees. Our franchisees are ready to get back in the restaurants and continue to grow their business. Thank you for motivating our audience and arming them with tools to become more profitable and drive more traffic.”

    Jay Johns, President
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