Scott Greenberg, Business Resilience Speaker
McDonald’s Isn’t Banking on Robots Solving the Labor Crisis Faced with a challenging labor market, some of the biggest restaurants in the country have transformed robotics into a mainstream alternative. As a business resilience speaker, this is one of my areas of interest. Chipotle is the best example. The fast casual not only began testing […]
How Franchisors and Franchisee Associations Can Partner for Brand Greatness
Some time ago, a friend forwarded me an article about the Amazon warehouse workers in Alabama and their unsuccessful attempt to unionize. Since I’m a motivational franchise speaker, he asked me how often movements like this emerge in the franchise industry. This wasn’t the first time I’ve had to explain to someone that […]
Why You Should Ditch the Golden Rule
“I treat them the way I want to be treated. It’s as simple as practicing the golden rule.” As a motivational franchise speaker, I was preparing to keynote for a chain of quick-service restaurants and I asked one of their franchisees what he does to provide good customer service. He shared the same belief I’ve […]
How to Retain Your Team by Boosting Your Culture: What Pro Football Can Teach Us
As a hiring and retention keynote speaker, I work with a large number of franchises and restaurants. And I draw lessons from anywhere I can. Last year I attended the Los Angeles Chargers home opener against the Dallas Cowboys. You’d never know the game was in Los Angeles, as the stadium was overrun by the […]
A Critical Mistake to Avoid When Hiring
As an employee retention & hiring speaker speaker and former owner of an Edible Arrangements franchise, I understand the frustrations and pitfalls of interviewing candidates who seem perfect for the job, only to find them gone within a few months of hiring them I really wanted to like Nina. We had an open position […]
Why sticking to the system isn’t enough
Following the franchise playbook is a great step toward success. But as a motivational franchise keynote speaker, I can fill you in on the rest of the story. Let’s take an example: Anna and Bob both run restaurants in the same quick-service franchise. When they met at training six years earlier, they learned […]
10 Fictional TV Small Businesses and the Lessons They Offer
One thing I’ve realized as a motivational franchise speaker is that just because a business isn’t real, doesn’t mean it can’t inspire. Without the burden of actually having to make money with their fictional franchise concepts, Hollywood has brought to the public a number of memorable brands offering all kinds of insight. Let’s take a […]
What Preschools Get Right and Franchisors Get Wrong
Before I was a motivational franchise speaker, I was a franchisor and when my son’s preschool was about to go under, I immediately hired his teacher to manage my Edible Arrangements franchise. Jennifer actually had experience running a flower shop prior to becoming an educator and I saw how well she ran my son’s class. I […]
The Metrics You Need to Monitor To Run a Great Business
“So, how’s business?” I was interviewing a franchise owner prior to my keynote for his brand and inquired about how things were going. “Well, you know how they say most new businesses close within the first year? It’s been 18 months and we’re still here!” He had no idea how he was […]
New Article in What Franchise Magazine
What Franchise Magazine just published my article entitled “The Three Characteristics of Wealthy Franchisees” (in Volume 16, Issue 6). In the piece I discuss the three common traits I observed among the successful franchisees (whom I call “wealthy franchisees”) I interviewed for my book. Here’s what I noticed: Wealthy Franchisees keep a clear head. Wealthy franchisees […]
