franchise Archives - Scott Greenberg Motivational Speaker

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franchise
There’s no shortage of official “days” in the U.S. Most of them have been created as a marketing tactic. Greeting card companies haven’t complained. But every now and then a “Day” comes along that merits some attention, and this September 15 will be one of them. Christened “Franchisor Appreciation Day,” this new initiative seeks to...
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    Some time ago, a friend forwarded me an article about the Amazon warehouse workers in Alabama and their unsuccessful attempt to unionize. Since I’m a motivational franchise speaker, he asked me how often movements like this emerge in the franchise industry. This wasn’t the first time I’ve had to explain to someone that...
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“I treat them the way I want to be treated. It’s as simple as practicing the golden rule.” As a motivational franchise speaker, I was preparing to keynote for a chain of quick-service restaurants and I asked one of their franchisees what he does to provide good customer service. He shared the same belief I’ve...
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    Following the franchise playbook is a great step toward success. But as a motivational franchise keynote speaker, I can fill you in on the rest of the story. Let’s take an example: Anna and Bob both run restaurants in the same quick-service franchise. When they met at training six years earlier, they learned...
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One thing I’ve realized as a motivational franchise speaker is that just because a business isn’t real, doesn’t mean it can’t inspire. Without the burden of actually having to make money with their fictional franchise concepts, Hollywood has brought to the public a number of memorable brands offering all kinds of insight. Let’s take a...
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Before I was a motivational franchise speaker, I was a franchisor and when my son’s preschool was about to go under, I immediately hired his teacher to manage my Edible Arrangements franchise. Jennifer actually had experience running a flower shop prior to becoming an educator and I saw how well she ran my son’s class. I...
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As a motivational franchise keynote speaker, I’ve noticed that when unemployment increases… so does interest in franchising. Not having a job opens people to new opportunities. For some, it’s easier to pursue their dreams when there’s nothing holding them back, including a stable job. That seems to be the case now after COVID-19 has dramatically...
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During my event preparation as a motivational franchise keynote speaker, I always interview franchisees from the brand I’ll be addressing. Over the years I’ve met a lot. I ask the best ones why they’re successful. I see who they are and what they do. Then I talk to the struggling franchisees and ask them what...
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      “So, how’s business?” I was interviewing a franchise owner prior to my keynote for his brand and inquired about how things were going. “Well, you know how they say most new businesses close within the first year? It’s been 18 months and we’re still here!” He had no idea how he was...
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Business Resilience
We’ve all heard the expression “What doesn’t kill you makes you stronger.” The idea is that working through adversity makes you tougher and wiser. Most of us grow not just from what we’ve experienced, but from what we’ve endured. It’s easy to embrace this idea once you’ve overcome adversity and are in a stable place....
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Franchisor Support
Stop Upselling & Start Upserving How to Grow Your Business With Better Service Instead of Just Bigger Sales “Would you like fries with that?” Whether you eat fast food or not, you’ve heard this question a thousand times. You go somewhere to buy something, and they try to sell you something additional. Upselling, also known...
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Customer service program
With experience comes comfort. That’s not always good. When we get complacent in our business, our job or our relationships, we start to disengage. That’s when quality suffers. To prevent this, I tell business leaders and franchisees to “live every day like’s it’s your first.” The first time we do something, we’re focused. We’re careful....
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Scott Greenberg Motivational Speaker