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Meet Scott Greenberg, Keynote Speaker, Author and Franchise Expert

Empowering Leaders and Organizations

scott greenberg standing on stage in a blue suit in front of KFC logo

Scott’s journey into understanding the intricacies of business leadership began with his hands-on experience as former multi-unit franchise owner and operator for Edible Arrangements. His tenure there was marked by groundbreaking success, garnering high sales rankings, stellar online reviews, and awards for Best Customer Service and Manager of the Year out of over 1,000 locations. It was here that Scott learned the critical importance of an owner’s mindset, emotional intelligence, and leadership skills in shaping business outcomes. By infusing his operation with a carefully built team culture and extraordinary customer experience (all the while monitoring his own performance), Scott’s franchises not only achieved higher profits but also became more enjoyable, more retentive places to work. He proved that a true “people business” becomes a more profitable business.

Are you an Event Planner? Scott has resources specifically for you to help make your event a success.

scott greenberg standing on stage in blue suit

Scott’s books and trainings center on a deep understanding of the human elements that impact organizational success. Helping leaders redefine how they think about the people that power their businesses and their profits, Scott’s cracked the code on what fuels a high-performance workforce. His books, articles and workshops provide an actionable blueprint for transforming the heart and soul of any business — its people.

Scott’s messages are deeply influenced by his personal experiences, including the inspiring resilience of his grandmother, a “Schindler’s List” Holocaust survivor, and his own successful battles with cancer (which he discussed in his TEDx talk). He’s a husband, parent, marathon runner (OK, he ran one marathon!), a movie lover, proud UCLA Bruin, and an aspiring guitar shredder (with an emphasis on “aspiring”). These experiences have led to a speaking style that’s relatable, humorous, and grounded in real-world insights.

A Global Voice

Scott has spoken in all 50 U.S. states and throughout the world, captivating audiences that are looking to think, lead, and serve at a higher level. His diverse client list reads like a who’s who of professional organizations, including Nike, Allstate, PrideStaff, McDonald’s, Choice Hotels, The U.S. Air Force, KFC, Cargill International, International Carwash Association, Great Clips, IHOP, Wyndham Hotels, American Rental Association, and RE/MAX, among others.

scott greenberg standing in front of people holding up the book Stop the Shift Show

Beyond the stage, Scott is a prolific author and contributor. His books, The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Superstar and Stop the Shift Show: Turn Your Struggling Hourly Workers into a Top-Performing Team delve deep into his expertise in business success and team optimization.

Scott is a Leadership Network VIP® for Entrepreneur, and a frequent contributor to Global Franchise Magazine, QSR Magazine and Nation’s Restaurant News. His articles have been featured in CEOWORLD Magazine, The Food Institute, Chief Executive Magazine, Hotel Dive, and Modern Restaurant Management, showcasing his ongoing commitment to sharing knowledge and insights while offering valuable perspectives on current trends and strategies in the business world.

Connecting with Scott

Scott invites you to explore how his unique blend of personal resilience, professional achievements, and practical strategies can help elevate your business. If you’re seeking to inspire your team, improve performance, and achieve greater success, Scott is ready to assist. Contact him today to discover the difference the right speaker can make for your next event.

cover of the book Stop the Shift Show with a person punching a time card in a clock

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