How Hourly Workers Differ From Salaried Workers
When it comes to managing employees, one size does not fit all. Just as businesses tailor their product lines and marketing strategies to meet the needs of specific consumer segments, managers must adapt their leadership approaches to effectively engage the segment of the labor market they employ. Nowhere is this more critical than in understanding […]
Restaurant & Hospitality Speaker Scott Greenberg
How to Make Core Values Actually Mean Something in Your Restaurant “Next in line!” “Hi, I’d like a No. 4 with a bottle of water to go.” “Will that be for here or to go?” “Uh, to go.” “That’ll be $17.75. Thank you, your order number is 43. Next in line!” Five minutes after I […]
How to Boost Restaurant Performance Using Constructive Comparison
I’m a food and hospitality speaker. But when I attended my first convention as a franchise business owner, I felt like a freshman on the first day of high school. Many people knew each other and warmly offered handshakes and hugs. I knew almost no one. I also noticed how many of these people had […]
Attracting and Retaining Customers and Employees Comes Down to These Two Skills
Attracting and Retaining Customers and Employees Comes Down to These Two Skills Ever heard a business owner say they’re in “the people business?” As a hiring and retention keynote speaker, I hear it all the time. I make a living giving presentations to franchise systems, associations and corporations. I like to ask audience members to […]
3 Ways to Truly Be in “The People Business”
“So, what business are you really in?” When I pose this question during my presentations as a motivational franchise speaker, many answer in terms of their products. “We’re in the ice cream business,” or, “We sell pizza.” Invariably a more sophisticated owner chimes in with, “We’re in the people business,” making the point that it’s not just […]
Resilience: The Most Important Soft Skill for Sustained Franchise Performance
4 Coping Strategies for Franchise Business Owners to Boost Resilience “Where do you see franchisees struggle the most, with what they know or how they feel?” As a motivational franchise speaker, I recently posed this question to a group of franchise executives at an operations summit hosted by Franchise Business Review. I’ve worked with enough […]
Introducing ‘Franchisor Appreciation Day’
There’s no shortage of official “days” in the U.S. Most of them have been created as a marketing tactic. Greeting card companies haven’t complained. But every now and then a “Day” comes along that merits some attention, and this September 15 will be one of them. Christened “Franchisor Appreciation Day,” this new initiative seeks to […]
How Franchisors and Franchisee Associations Can Partner for Brand Greatness
Some time ago, a friend forwarded me an article about the Amazon warehouse workers in Alabama and their unsuccessful attempt to unionize. Since I’m a motivational franchise speaker, he asked me how often movements like this emerge in the franchise industry. This wasn’t the first time I’ve had to explain to someone that […]
Why You Should Ditch the Golden Rule
“I treat them the way I want to be treated. It’s as simple as practicing the golden rule.” As a motivational franchise speaker, I was preparing to keynote for a chain of quick-service restaurants and I asked one of their franchisees what he does to provide good customer service. He shared the same belief I’ve […]
How to Retain Your Team by Boosting Your Culture: What Pro Football Can Teach Us
As a hiring and retention keynote speaker, I work with a large number of franchises and restaurants. And I draw lessons from anywhere I can. Last year I attended the Los Angeles Chargers home opener against the Dallas Cowboys. You’d never know the game was in Los Angeles, as the stadium was overrun by the […]
