Elevating Customer Experiences: Strategies Beyond the Golden Rule
For decades, the Golden Rule, “Treat others as you would like to be treated,” has guided businesses in pursuing quality customer service. While this principle promotes respect and fairness, it fails to account for the varying preferences of modern consumers. Modern customer experience strategies demand a more nuanced approach that acknowledges the diverse needs and […]
Why You Should Ditch the Golden Rule
“I treat them the way I want to be treated. It’s as simple as practicing the golden rule.” As a motivational franchise speaker, I was preparing to keynote for a chain of quick-service restaurants and I asked one of their franchisees what he does to provide good customer service. He shared the same belief I’ve […]
10 Fictional TV Small Businesses and the Lessons They Offer
One thing I’ve realized as a motivational franchise speaker is that just because a business isn’t real, doesn’t mean it can’t inspire. Without the burden of actually having to make money with their fictional franchise concepts, Hollywood has brought to the public a number of memorable brands offering all kinds of insight. Let’s take a […]
How Smart Business Owners are Navigating the Pandemic
We’ve all heard the expression “What doesn’t kill you makes you stronger.” The idea is that working through adversity makes you tougher and wiser. Most of us grow not just from what we’ve experienced, but from what we’ve endured. It’s easy to embrace this idea once you’ve overcome adversity and are in a stable place. […]
Stop Upselling & Start Upserving
Stop Upselling & Start Upserving How to Grow Your Business With Better Service Instead of Just Bigger Sales “Would you like fries with that?” Whether you eat fast food or not, you’ve heard this question a thousand times. You go somewhere to buy something, and they try to sell you something additional. [gdlr_core_space height=”30px”] Upselling, […]
