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Why You Should Ditch the Golden Rule

“I treat them the way I want to be treated. It’s as simple as practicing the golden rule.” As a motivational franchise speaker, I was preparing to keynote for a chain of quick-service restaurants and I asked one of their franchisees what he does to provide good customer service. He shared the same belief I’ve […]

10 Fictional TV Small Businesses and the Lessons They Offer

One thing I’ve realized as a motivational franchise speaker is that just because a business isn’t real, doesn’t mean it can’t inspire. Without the burden of actually having to make money with their fictional franchise concepts, Hollywood has brought to the public a number of memorable brands offering all kinds of insight. Let’s take a […]

Customer Experience Speaker Scott Greenberg

[Video excerpt from Scott’s customer experience keynote] Bouncing Back from a Dining Debacle As a customer experience keynote speaker, I know that every business organization makes mistakes. It’s how you respond to those mistakes that demonstrates your commitment to your customer. This past Thanksgiving, I had the worst dining experience of my life. I also […]

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