Elevating Customer Experiences: Strategies Beyond the Golden Rule
For decades, the Golden Rule, “Treat others as you would like to be treated,” has guided businesses in pursuing quality customer service. While this principle promotes respect and fairness, it fails to account for the varying preferences of modern consumers. Modern customer experience strategies demand a more nuanced approach that acknowledges the diverse needs and […]
Why You Should Ditch the Golden Rule
“I treat them the way I want to be treated. It’s as simple as practicing the golden rule.” As a motivational franchise speaker, I was preparing to keynote for a chain of quick-service restaurants and I asked one of their franchisees what he does to provide good customer service. He shared the same belief I’ve […]
10 Fictional TV Small Businesses and the Lessons They Offer
One thing I’ve realized as a motivational franchise speaker is that just because a business isn’t real, doesn’t mean it can’t inspire. Without the burden of actually having to make money with their fictional franchise concepts, Hollywood has brought to the public a number of memorable brands offering all kinds of insight. Let’s take a […]
Customer Experience Speaker Scott Greenberg
[Video excerpt from Scott’s customer experience keynote] Bouncing Back from a Dining Debacle As a customer experience keynote speaker, I know that every business organization makes mistakes. It’s how you respond to those mistakes that demonstrates your commitment to your customer. This past Thanksgiving, I had the worst dining experience of my life. I also […]
