What’s it really like being a franchisee? In this edited extract from his new book, US speaker and former franchisee Scott Greenberg describes his 10-year journey from buying to selling
Most people associate franchise businesses with the things they sell. They picture cheeseburgers, frozen yogurt, and other offerings franchise chains are known for.
I observed that good cinematic stories are generally written in three distinct acts designed to create and sustain a dramatic journey for the audience.