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Learn how to transform your ideas into actionable behaviors.

When busy people need to exchange ideas, the message doesn’t always come across. Franchisors have lots to share with franchisees, so careful communication is critical to ensure they get the information they need to thrive. Here are five ways to keep the info flowing smoothly:

Scott Greenberg, author of The Wealthy Franchisee, believes that successful franchisees all share common traits and strategies. Drawing on concepts from cognitive behavioral therapy, brain science, interviews with experts, and his own firsthand experience as a franchisee, Greenberg shares the mental habits, tactics, and financial results of high-performing franchisees.