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Stop Upselling & Start Upserving

Franchisor Support

Stop Upselling & Start Upserving How to Grow Your Business With Better Service Instead of Just Bigger Sales “Would you like fries with that?” Whether you eat fast food or not, you’ve heard this question a thousand times. You go somewhere to buy something, and they try to sell you something additional. [gdlr_core_space height=”30px”] Upselling, […]

Is Your Brand Tattoo-Worthy? My Client’s Is

Is Your Brand Tattoo-Worthy? My Client’s Is What the Anytime Fitness Franchise Can Teach Us About Customer Service And Becoming the Ultimate Cult Brand I’ve spoken in front of a lot of franchise brands, but the folks from Anytime Fitness were different. I was told they’d be an enthusiastic group, but I’ve seen that before. […]

Wait For It: A Lesson in Success From “The Carrot Seed”

Yesterday I read my daughter the oldest book on her bookshelf, Ruth Krauss’ The Carrot Seed. This 99-word story brilliantly tells the tale of a little boy who plants a carrot seed and continues to care for it, even though everyone in his family tells him it won’t come up. In the end (spoiler alert!), […]

Do Motivatonal Speakers Make People Happier?

Recently someone emailed me the following question: “Do you think motivational speakers help people find happiness?” It’s an interesting question. My answer is no. I don’t believe most motivational speakers help people live more happily. And usually that’s not why organizations bring in motivational speakers. They’re not concerned about their group being happy. They concerned […]

The Fear of Transition

The morning of my wedding I wept like a child. I remember waking up alone in my apartment, walking into my bathroom and staring at my tearful, red eyes in the mirror. It wasn’t the jitters. I knew Rachel was the one. I had no qualms about marriage. What scared me was adulthood. When I […]

It’s Not About Earning; It’s About Learning

This time of year college students swarm back to campus. As a motivational college speaker, this is a busy time for me as I get invited to present back-to-school programs and new student welcomes. For the third time I’ll be presenting to 6000 incoming freshmen at UCLA, my alma mater. According to the UCLA Undergraduate […]

Activity Wrap-Up: How to do the Debrief

Extracting lessons from an activity requires more than the question “What did you learn?” Prior to the discussion, your group may have learned nothing. That’s what the debriefing is for. There are many techniques for facilitating discussion, but most of them generally follow the same flow: ■ Reaction & Reflection: Get the group’s reaction to […]

You Can’t Teach ‘Em Until You Can Reach ‘Em

Every industry the in the world must adapt its products and services to the ever-changing needs of its customers. This is no less true in education. Students have changed. With increased exposure to television, music videos, advertising and the Internet, young people have developed shorter attention spans and different values. No longer do educators command […]

Using Activities to Teach

We learn best by doing. When students are actively involved, they wake up, rise up and speak up. That’s when the learning takes place. Educators, advisors and sponsors don’t always have the time for extended experiential activities. However, if facilitated properly, even with quick events they can have great impact. The best teaching activities are: […]

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